Halcyon Realms - Freedom Project/Otomo/anime

Its confirmed: Freedom Project will be seeing its US release on the 26th of June 2007, with both DVD and HD DVD versions to be made available. I'm wondering how the entire marketing campaign for the US version will turn out should they remove the Nissin Cup Noodles elements, ( Freedom been a huge tie up animation project with the giant noodle company Nissin, a ubiquitious, household name here in Japan but probably not in the states, making it somewhat irrelevant ) but I hope it turns out catchy in any case.